Advertisements are all around us! What do you consider effective in an advertising strategy? Why do you or do you not buy a product? What name brands do you buy? Have you considered the generic alternative? Are you swayed by celebrity endorsements? Do jingles get stuck in your head?
I want you to find and choose an ad for a food product, restaurant, or group (print, web, television, radio ... any medium) and describe it to an audience who hasn't seen it. If you can embed it or provide a link to it, so much the better, but assume your audience hasn't seen/heard it.
Then, evaluate the ad itself for the "argument" it makes ... how does it attempt to persuade the audience to buy the product, to "buy" the argument? Is it colors, a jingle, or a familiar face? Is it a new product from a recognized brand-line? Is it manipulative or bordering on the untruthful? Have fun with this!
I want you to find and choose an ad for a food product, restaurant, or group (print, web, television, radio ... any medium) and describe it to an audience who hasn't seen it. If you can embed it or provide a link to it, so much the better, but assume your audience hasn't seen/heard it.
Then, evaluate the ad itself for the "argument" it makes ... how does it attempt to persuade the audience to buy the product, to "buy" the argument? Is it colors, a jingle, or a familiar face? Is it a new product from a recognized brand-line? Is it manipulative or bordering on the untruthful? Have fun with this!
